Evaluation Draft: Question 5

Draft question 5

How did you attract/addrsss your audience?

• The audience which I chose for my magazine was older teenagers and you adults; preferrably srudents as I think that these are the people who would be most interested in my genre and would relate to my magazine the most. Because of this I have designed my magazine in order to attract them to buy it
• I originally chose a male and female audience however the bright colours such as pink and green which stereotypically is more appealing to females rather than males, it would suggest that it appeals to a mainly femal audience.
• I used a female cover star who was a similar age to the target readers which I felt would make the readers more able to relate to the magazine and would also be appealing to a female market, however using a girl could also appeal to males which would suggest a mixed market
• Although the colours aren't typically masculine, i feel that they would be aesthetically pleasing to both genders as it is a magazine representing a style of music and i think that the colours reflect the genre. The genre which I chose would be appealing to both genders as indie/folk is popular amoungst males and females which is why I think that my magazine would be suited to a mixed market
• I think it would be aesthetically pleasing to both males and females because the photograph of the girl who I used is very attractive (males) as well as being relatable (females) due to the age. She looks stylish and reflects the genre well which would make it attractive to fans of the genre which I have chosen

• The female name is displayed in a pink flowery font which would be more appealing to women rather than men however the vintage folky style that I wanted reflects the genre and so I don't think that males would necessairly be put off from buying the magazine because of this
• The names of the featuring artists on the left hand side are predominantly male and/or bands which feature mainly male members. This shows that the magazine is not just targeted at females. The artists featured are also artists for the particular genre which would be something to attract fans of the genre to buy if they knew that my magazine will feature these artists and would buy the magzine
• I have chosen to use British artists as I think that this would relate more to my target audience and would attract them to my magazine. This could be due to the fact that they are more likely to be performing at British festivals/on tour and so the reader will have more of a chance to see them perform over artists of other nationalities. I also think that British music has more of a folk sound as opposed to other kinds which is why I have included these artists
• I think that using the strap line 'THE INDIE AND FOLK MAGAZINE' would make the reader more aware of the genre which I have chosen and would then make the magazine seem more attractve to the young target audience

• I have designed my contents page for my audience as I think that the short, snappy descriptions would appeal to them as reading ling boring sentences would make them lose interest in the magazine. I think because they would be fairly young writing in the way that they would speak makes it more relatable to the reader as well as the feature
• I think that the photographs that I have used on my contents page would also relate to the reader as both of the artists that I have included are quite young. I chose to include a male musician as I though that this could make the readers (particularly males) feel as though the magazine was aimed at both sexes. Also, from reasearch that I did of the genre I found that the musicians in that catagory were predominantly male and I wanted my magazine to be authentic whih is the reason for the male star
• Using young artists who are suppoosedly successful would relate to the younger readers as they would probably be at university and would therefore want to be successful which could make the artists more relatable
• Giving my readers and insight into well known artists lives would make it relatable as they would feel as if they have a greater knowledge of music which they are fond of. For example, "new artists uncovered by IF" would make the readers feel as if the magazine are sharing information with them
• Giving the reader the opportunity to find out about artists that they are interested would be appealing as it is something that they like and would make them more inclined to read the magazine
• Adding a twitter @ name is relatable to the target readers of my magazine as they would be younger. A lot of younger people are on social networking sites now and so this would be of interest to them. They could follow the twitter account and find more information about the genre in general and would make them have more of an interest in my magazine. This would also increadse knowledge of the magazine as people may come across the account online and then go and buy the magazine

• I think that the way I presented the interview on my double page spread would appeal to my audience because rather than using a question and answer interview, I made it into flowing paragraphs which (in my opinion) look better and makes the interview seem to be more of a feature. I think that this would make the reader feel as though it was more of an upmarket product
• The language which I used is formal but is done in a way to make the reader feel relaxed when they are reading it. I think that this will be appealing to the young adults i targeted my magazine at because when they are reading it they will feel as though they are reading a proper publication as opposed to something that has been designed for teenagers
• I think that the photograph on the double page spread looks very relaxed and so will appeal to readers as they will not feel awkward when looking at it. Feedback from peers on my first draft said that the pose and facial expression needed to look more relaxed and I think that the image works well
• The colours which I have used are all very similar as they are all shades of pink and purple. I think this reflects the soft nature of folk music as well as being fun for my target audience to look at and therefore will be appealing and attractive to my audience. The almost transparet letter 'C' in the centre of the article page also makes the double page spread fun to look at and read which my readers will find attractive
• The cover line 'BURSTING ONTO THE SCENE' suggests to my audiece that Chloe is an upcomming/new artist which they will find interesting as they have an interest in new music which will be a bigger inscentive to buy the magazine. therefore the idea of a new musician being interviewed will be attractive to them when looking at the magazine and reading the interview
• Because the artist is new to the music industry, my readers will feel as though they have a connection with the artist as they both have an interest in music. This is then continued due to the fact that the interview is mainly based on music

Overall I feel that my magazine attracts and addresses my audience well as I have focused a lot on my audience profiles and what they need. I have also concentrated on music a lot which links in with the subject of the magazine as well as the readers interests. I think that using the correct artist adds to the attracton to my readers as they will want to know about her and will have things in common with her. I think that she fits the genre of the magazine and therefore appeals to fans of the genre.  

  

Evaluation Draft: Question 4

Draft question 4

Who would be your intended audience for your magazine?

Girl

• This is 19 year old student media student Alice Williams, a hipster who is interested in music, magazines and fashion
• She spends a lot of her time on the internet; either on social networking sites such as twitter, or browsing on whop websites or eBay
• She loves a bargain and enjoys mooching around the vintage shops which she can find in the city centre
• Being a media student it is fair to say that she is interested in magazines, whether that be music, fashion or film. She took media at A level and excelled herself. She wants to be a journalist, preferrably in fashion because it is one of her passions
• She spends her spare time doing photography but her iPod is alway near by- it is like her bible. She is never without it and that is a fact.
• She is interested in alternative artists, The XX being her favourite at the moment with Jake Bugg not being far behind. She loves finding out about new or relatively unknown musicians which is why she can often be found at the local O2 Academy supporting upcoming artists
• Her iPod holds around 4000 songs and it depends on her mood as to what she is listening to
• She has recently taken an interest in folk music and has her ticket for this years C-Fab festival where she will see musicians such as Leafblade and she is more than excited to go to this years Leeds festival
• Being a keen shopper and music lover, all of her spare money goes onto CDs, downloads and clothes! Topshop and vintage shops are her favourite as she likes finding something different so she stands out from the crowd

I think that Alice would be the target reader for my magazine as she is interested in the genres of music which I have chosen to base my product on. She likes folk and indie showing that the magazine would be perfect for her and is also going to some festivals in 2013 and would love the festival update feature that I have included in my magazine. She also likes vintage and so my cover stars style would appeal to her. Insode I have also included Florence Welch's style secrets which would be appealing to Alice as she likes fashion (vintage) and music- this could mean that Florence would be one of her inspirations (as she is widely associated with both of these things) and would give her a bigger inscentive to buy the magazine.

Boy

• Josh is 18 and is in his gap year working in a music store to save money for his university course in product design. He DJs on weekends for extra cash but enjoys going out and socialising and loves being a trendy
• He likes going to gigs and has a huge interest in music, he has an iPhone which holds so many songs hes lost count. Finding new artists is his passion and he loves going to small gigs and explore new musicians in the industry
• Has been waiting for Glastonbury 2013 since the end of the last one. Got his ticket and is going with his mates- the same mates who he goes skate boarding with at weekends
• Interested in fashion, a percentage of his weekly earning goes towards his tshirt addiction. He can often be found wondering around Burtons and Topman looking for the new arrivals. Friends would say he always has to be upto date- he would agree
• Loves his technology, laptop, iPhone, iPad, iPod, you name it, hes got it
• He loves his Ford KA, gives him independence to do what he likes when he likes. Fuel costs are a pain in the neck though

I think that Josh would be the target reader for my magazine as he is really interested in upcomming musicians and new music which is what my magazine is about. The sections on fashion would also be interesting to him and would make him more inclined to buy the magazine. He likes going to gigs and festivals and so the festical guides would appeal to him. The article on upcomming musician Tom Fox will be appealing to him as he likes new music and he would be able to relate to the male in the magazine. Music is his passion as he is doing it at university and so i would say that he is the ideal person to read my magazine.

Audience Profile

 

My Magazine will be aimed at both genders, however I know that they will have different interests which I need to consider when creating the magazine.

Female

Name- Natasha Levine

Age- 20

Location- London

Occupation- University student, studying fashion at the London college of fashion. HAs been a stylist at a festival once, thats her kind of thing. Kardashian hater.

Spend Time Doing- Shopping, taking photos, going back 'home' to spend time with friends on the beach, partying, drinking, reading, concerts. Young and likes to live life

Spend Money On- Clothes, books, accessories, nights out, concerts, vintage records, quirky pieces, make up, gadgets- her iPhone is her baby so don't touch it.

Future Plans- Fashion journalism, enough money to be able to look at the garment before the price tag, go and live the life of an american fashionista for a year.

Marital Status- Single

Favourite Colours- Bright, Vintagey pastel colours such as this and this and this

Musical Influences- Indie artists such as Arctic Monkeys, Muse, Friendly Fires, Oasis, Miles Kane and Jake Bugg. The lable 'Indie' isn't appealing,

About- Keen on fashion and writing, the media is a large part of her life. Going out at the weekends in the hussle of London is so much fun but there is nothing better than going back home from Uni to Brighton to spend time on the beach, laughing and being silly with old friends. A down to Earth girl who is looking for somthing bigger.

Male 

Name- Adam Barrington

Age- 19

Location- Manchester

Occupation- Music Student at Manchester University, part time DJ paying his way, football enthusiast- what he doesn't know isn't worth knowing

Spend Time Doing- Gigs, hanging around with mates, skate boarding, football- big time United fan- shopping, clubbing, bars, drawing, gadgets, twitter, DJ'ing. Is a great guitar player, looking to start a band but loves the lime light a little too much

Spend Money On- Clothes, books, concerts, downloads, gadgets, cinema, football tickets, nikes

Future Plans- Travel the world before coming home to a well paid, fun job. Carry on being a full time hipster, the centre of attention is always his main objective. Mens Health cover would be a brilliant thing to add to the list

Marital Status- Single

Favourite Colours- Dark tones of colours such as this and this and this and this

Musical Influences- Indie bands such as The Joy Formidable, The Vaccines, The Strokes, The XX, Two Door Cinema Club, Twin Atlantic

About- After a long, hard day of being hipster, Adam enjoys nothing more than coming home and relaxing infront of the telly to watch a film or three. If he isn't chilling with his flat mates, he's out being the life and soul of the party DJ'ing at local student union bars. Can often be found wondering into the Apple store and emptying his wallet for whatever goodies he can find. Loves a wooly hat and a rolled up sleeve and isn't one to shy away from a good tye dye.

Audience Research

The target audience for my music magazine will be people who are interested in upcomming indie and folk mausic. I have realised that these people tend to be teenagers or young adults (normally aged from 16 up until their late twenties) meaning that my photos, styling, features and articles will have to relate to and appeal to this age range.

This age range will be interested in music which is why I am creating a music magazine, however they will also be interested in other things such as films, cuture and fashion meaning that my magazine should also include these kinds of features which means that it will bulk out my magazine and will be more of an attraction to this target audience.

The kind of music magazine that would appeal to my target audience would be 'The Fly'. This is because they feature similar types of music that I will use in my magazine. The traget audience for 'The Fly' would be young adults because of the genre and also teenagers because it is free. The price is something which I need to consider because the amount of money it costs will play a huge part in the type of people who will buy the magazine, For example, aiming it at teenagers is good because the genre will appeal to them however they might not have enough money to buy the magazine and so it would be pointless aiming it at them if they dont buy it.

Audience: www.uktribes.com