Evaluation Draft: Question 4

Draft question 4

Who would be your intended audience for your magazine?

Girl

• This is 19 year old student media student Alice Williams, a hipster who is interested in music, magazines and fashion
• She spends a lot of her time on the internet; either on social networking sites such as twitter, or browsing on whop websites or eBay
• She loves a bargain and enjoys mooching around the vintage shops which she can find in the city centre
• Being a media student it is fair to say that she is interested in magazines, whether that be music, fashion or film. She took media at A level and excelled herself. She wants to be a journalist, preferrably in fashion because it is one of her passions
• She spends her spare time doing photography but her iPod is alway near by- it is like her bible. She is never without it and that is a fact.
• She is interested in alternative artists, The XX being her favourite at the moment with Jake Bugg not being far behind. She loves finding out about new or relatively unknown musicians which is why she can often be found at the local O2 Academy supporting upcoming artists
• Her iPod holds around 4000 songs and it depends on her mood as to what she is listening to
• She has recently taken an interest in folk music and has her ticket for this years C-Fab festival where she will see musicians such as Leafblade and she is more than excited to go to this years Leeds festival
• Being a keen shopper and music lover, all of her spare money goes onto CDs, downloads and clothes! Topshop and vintage shops are her favourite as she likes finding something different so she stands out from the crowd

I think that Alice would be the target reader for my magazine as she is interested in the genres of music which I have chosen to base my product on. She likes folk and indie showing that the magazine would be perfect for her and is also going to some festivals in 2013 and would love the festival update feature that I have included in my magazine. She also likes vintage and so my cover stars style would appeal to her. Insode I have also included Florence Welch's style secrets which would be appealing to Alice as she likes fashion (vintage) and music- this could mean that Florence would be one of her inspirations (as she is widely associated with both of these things) and would give her a bigger inscentive to buy the magazine.

Boy

• Josh is 18 and is in his gap year working in a music store to save money for his university course in product design. He DJs on weekends for extra cash but enjoys going out and socialising and loves being a trendy
• He likes going to gigs and has a huge interest in music, he has an iPhone which holds so many songs hes lost count. Finding new artists is his passion and he loves going to small gigs and explore new musicians in the industry
• Has been waiting for Glastonbury 2013 since the end of the last one. Got his ticket and is going with his mates- the same mates who he goes skate boarding with at weekends
• Interested in fashion, a percentage of his weekly earning goes towards his tshirt addiction. He can often be found wondering around Burtons and Topman looking for the new arrivals. Friends would say he always has to be upto date- he would agree
• Loves his technology, laptop, iPhone, iPad, iPod, you name it, hes got it
• He loves his Ford KA, gives him independence to do what he likes when he likes. Fuel costs are a pain in the neck though

I think that Josh would be the target reader for my magazine as he is really interested in upcomming musicians and new music which is what my magazine is about. The sections on fashion would also be interesting to him and would make him more inclined to buy the magazine. He likes going to gigs and festivals and so the festical guides would appeal to him. The article on upcomming musician Tom Fox will be appealing to him as he likes new music and he would be able to relate to the male in the magazine. Music is his passion as he is doing it at university and so i would say that he is the ideal person to read my magazine.