Institution Research

A large amount of magazine publishers are in existance. I need to research these publishers to make sure I know the type ofinstitutions which will be interested in publishing a magazine of this genre.

• The Hearst Corporation is an American mass media group based in the Hearst Tower, Manhattan in New York City. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media.
• Its major interests include 15 daily and 36 weekly newspapers and more that 300 magazines around the world
• Diversions of the company include: Hearst Television, Hearst Magazines, Hearst Interactive Media, Hearst Business Media, Hearst Entertainment and Syndication and Hearst Newspapers
• The magazines which are owned and published by the Hearst Corporation include; Harpers Bazaar, ELLE, Marie Claire, Cosmopolitan and Esquire

• Bauer Media Groupis a multinational media company operating in 15 countries worldwide
• Its headquarters is in Hamburg, Germany and was formerly called Heinrich Bauer Verlag after the founder and has since been owned and managed by various members of the Bauer family
• The worldwide circulation of the Bauer Media Group's magazine titles amounts to 38 million magazines a week
• It publishes music magazines 'MOJO',  'Q' and 'KERRANG' and owns the music television station 'THE BOX' which along with Channel 4 

• ICP Media (formerly International Publishing Corporation) is a wholly owned susidary of Time Inc and is a consumer magazine and digital publisher in the United Kingdom
• ICP sell over 350 million magazine copies every year
• Diversions of the company: ICP Newspapers, ICP magazines, ICP Trade and Technical,  ICP Books, ICP Printing, ICP New Products
• They branch over many different platforms such as online magazines as well as traditional physical paper magazines
• They are the UK's leading consumer magazine publisher as they sell magazines to over 26 million adults
• Their online magazines gross over 25 million views each month
• Examples of the magazines which they publish include NME and Loaded
• ICP are known for their award winning music magazine NME which reaches a population of 1.1 million people each week and is the longest published and most respected music magazine worldwide
• The magazine is not the only thing which it is known for, NME>COM gives viewers/readers the option to see and read the newest edition of the magazine as well as gibing them the opportunity to look back over every issue published for the past 60 years since the magazine was published.

I believe that ICP Media would be the perfect company to publish my magazine because they have a lot of experience with publishing music magazines and have a good relationship with a large popuation. Reaching out and communicationg with over 26 million adults in the UK will be a good start for my magazine as the brand reputation would be brilliant and would make it more of a success.